The Origin of Labubu: Who Created It?

Discover the fascinating origin story of Labubu, the eerie-yet-cute icon by POP MART. Learn who created Labubu, its artistic roots, and how it became a global collectible phenomenon.


More Than Just a Toy

Labubu is more than a vinyl figure; it’s a character born from deep creative storytelling, fantasy elements, and a dose of mischief. As the flagship character in POP MART’s “The Monsters” series, Labubu has captured hearts with its oversized ears, sly grin, and whimsical costumes.

But where did Labubu come from? Who designed this mysterious figure? And what’s the story behind the universe Labubu lives in?

Let’s explore the origins, the creators, and the hidden lore behind one of the most iconic art toys of the modern era.


Who Created Labubu?

Labubu was created by Kasing Lung, a Hong Kong-born, Netherlands-based artist known for his surreal, emotional, and storybook-like illustrations. His art style blends darkness with innocence, which perfectly embodies Labubu’s aesthetic.

Kasing Lung originally gained recognition for his children’s book illustrations before launching his own universe of creatures — The Monsters — where Labubu is a central figure.

Key Details:

  • Creator: Kasing Lung
  • Art Toy Partner: POP MART
  • First Appearance: Forest Night Series (2018)
  • World: The Monsters Universe

Labubu’s Artistic Origins

Labubu first lived in the pages of illustrated storybooks, where Kasing Lung used it to tell dark-yet-charming fairy tales. The character reflects themes of:

  • Mischief
  • Loneliness
  • Adventure
  • Inner strength

These stories weren’t just for kids. They contained metaphorical layers that resonated with adults, especially collectors of designer toys and lowbrow art.

When POP MART collaborated with Kasing Lung to create physical vinyl versions of Labubu, the character quickly became a breakout success in Asia and beyond.


Labubu and Friends: Kuromi, Skull Panda & More

Labubu doesn’t exist in isolation. Over the years, it has appeared in crossover collaborations and multi-character series alongside other POP MART icons:

🔹 Labubu x Kuromi

A special crossover with Sanrio’s gothic cutie Kuromi brought both fanbases together in an explosion of punky charm and pastel gloom. This limited-edition collab featured Labubu in Kuromi-style outfits.

🔹 Labubu x Skull Panda

Skull Panda, created by artist Xiong Mao, is another top POP MART figure. It shares the dark-meets-adorable style that resonates with Labubu fans. The two were featured side-by-side in exhibitions and collector campaigns.

🔹 The Monsters Crew

Within the Monsters Universe, Labubu has allies and enemies:

  • Zimomo – the fuzzy friend often seen with magical elements
  • Spooky – a bat-like rival from the Haunted Series
  • Mimi – a fairy creature known for her rainbow attire

These characters occasionally appear in shared storylines or themed box sets.


Labubu Lore: Hidden Secrets From the Series

1. Forest Night Is More Than A Theme

The Forest Night series is more than aesthetic. It’s the origin story where Labubu lives in an enchanted forest with other monsters. Each costume represents a different season, festival, or magical trait.

2. The Meaning of the Teeth

Labubu’s sharp teeth are a metaphor for survival and resilience. Despite its cute appearance, Labubu’s grin hides a trickster spirit — always ready for mischief or courage when needed.

3. Eyes That See Magic

Some fans believe Labubu’s glowing eyes are a hint to its magical origin, possibly being a guardian of lost things in the forest — a protector of forgotten fairy tales.

4. Elemental Themes

Each series often has elemental symbols:

  • Water (Mermaid Labubu)
  • Fire (Fire Rescue Series)
  • Air (Flying Labubu)
  • Earth (Forest Labubu)

This adds a mythological layer to the collectible sets.


Why the Origin Story Matters

Understanding Labubu’s backstory enhances the collecting experience. Fans aren’t just buying figures — they’re collecting parts of a modern mythos built through visual storytelling and cross-cultural folklore.

Knowing the origin gives:

  • More appreciation for design
  • Deeper connection to characters
  • Greater insight into rare releases

Whether you’re hunting rare Forest Labubu or excited about the next Kuromi collab, the magic of Labubu lies in its story.


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