Explore the record-breaking prices of the rare Big Into Energy Labubu Secret variant in 2025. Learn about pull odds, resale values, auction results, and how collectors spot the real deal.
A few collectors have paid over $500 for the ultra-rare Secret ID plush from the Big Into Energy series. This plush-chase figure features grey vinyl-plush hybrid body, rainbow-mouth teeth, and is pulled at odds of about 1 in 72 boxes. Average resale value lands between $400–$500, and rare auction listings have exceeded $700.Wikipedia+15Mystery Monster Market+15The Wall Street Journal+15
Recently, one Secret ID version sold for AU $599.88 (~$400–$450 USD) on eBay Australia, confirming its status as one of the most expensive variants in the series.eBay Australia
Many collectors report average resale prices ranging from $400 to $500, occasionally reaching up to $700, particularly right after launch drops.Bubuverse+2Daily Telegraph+2Urban Monkey+2
Why it became so valuable
- The plush is not listed on packaging — it appears randomly among blind boxes. That mystery and exclusivity increases demand.
- Unique design (grey/black coat with rainbow details) stands out among standard bright color schemes.
- Strong spirit of rarity, featured in influencer unboxings, collector stories, and trend posts.The Times of India+3Mystery Monster Market+3Plushpops.pk+3
Highest Confirmed Sales
- eBay Australia listing: $325 (seller accepted offer) for a sealed variant.Wikipedia+4eBay Australia+4eBay Australia+4eBay UK+2Mystery Monster Market+2Depop+2
- UK sale: £361.40 (~$450 USD) for new Secret figure.Glamour+4eBay UK+4Thelabubu.pk+4
- Australia listing at $599.88 confirms peak pricing in 2025.The Times of India+15eBay Australia+15Depop+15
Full Price Comparison
| Edition | Condition | Resale Price (USD) | Rarity |
|---|---|---|---|
| Big Into Energy Standard | Sealed Blind Box | $40–$150 | Common |
| Secret ID Plush Variant | Mint/Sealed | $400–$700 | Ultra Rare |
| Opened Secret ID | Good Condition | $325–$450 | Rare |
Where These Listings Appear
- eBay: Australia listing sold at $325; UK listing sold at £361.40.Labubu Pak+14eBay Australia+14Thelabubu.pk+14The Times of India+10eBay UK+10Mystery Monster Market+10Mystery Monster Market+1Vogue Business+1
- Specialty collectors platforms like MysteryMonsterMarket list it at $500 (discounted from original price of $
- and cite average resale at
Need help verifying authenticity?
Look for key quality markers:
- Vinyl-plush feel, high stitch quality
- Nine sharp teeth on rainbow mouth
- POP MART tags, box barcode, and base stamp intact
- Original sealed blind box with POP MART branding as documented
Be cautious of fakes—some sellers use reused packaging or fake QR codes mimicking official Pop Mart listings.Plushpops.pk+11Mystery Monster Market+11Glamour+11Glamour
Should You Want One?
If you find a Secret ID available for around $400–$500 and confirmed authentic, it can be a smart collectible. But given resellers often list over $600, always verify condition, authenticity, and seller ratings.
Collectors like Dani Barron report paying over $500 for the Secret figure, often after bulk purchases of blind boxes to pull it manually.indiatimes.com+2people.com+2Glamour+2
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The Big Into Energy Secret ID Labubu stands as one of the priciest plush variants in the POP MART universe—rare, visually striking, and incredibly sought-after. With resale values climbing to $700 in 2025, owning one is a badge of collector prestige. Always buy carefully, track listings, and join trusted Labubu communities to stay ahead.
Collectors like Dani Barron report paying over $500 for the Secret figure, often after bulk purchases of blind boxes to pull it manually. 👉 Buy Big Into Energy Secret Labubu on Amazon
If you find a Secret ID available for around $400–$500 and confirmed authentic, it can be a smart collectible. 👉 Amazon Listing – Big Into Energy Secret Labubu
Always buy carefully, track listings, and join trusted Labubu communities to stay ahead. ✅ Get Yours on Amazon
