By Zehra G., Labubu Enthusiast | August 18, 2025
If you’ve been scrolling through TikTok or Instagram in the US, you’ve probably spotted those adorable Labubu figures with their big eyes and cheeky grins. As a collector based in California, I got hooked when I unboxed my first Labubu blind box at a local Hot Topic. Wondering what Labubu is and how to start collecting in 2025? This ultimate guide has you covered with Labubu’s history, its iconic characters, and practical tips to kickstart your collection. Let’s dive into the Labubu craze sweeping the US!
Disclosure: As an Amazon Associate, I earn from qualifying purchases.
What Is Labubu? A Quick Intro
Labubu is a quirky, collectible character created by Hong Kong artist Kasing Lung, part of Pop Mart’s The Monsters series. These cute creatures come in blind boxes, plush toys, and keychains, and they’re a hit across the US, from New York to Seattle. In 2025, Labubu’s popularity is skyrocketing, with #Labubu racking up over 2 million posts on Instagram. Whether you’re new to collecting or love cute aesthetics, Labubu is your next obsession.
- Why It’s Hot in the US: Limited-edition figures sell out fast at BoxLunch, and resell prices hit $100+ on eBay.
- Fun Fact: Labubu’s mischievous vibe makes it a favorite for TikTok unboxing videos.
Want to know where Labubu came from? Jump to its history.
Labubu’s History: From Storybook to Collectible Craze
Labubu began in Kasing Lung’s children’s book series, The Monsters, in the early 2010s. Inspired by Nordic folklore, Lung crafted Labubu as a playful creature with pointy teeth and a big personality. In 2014, Pop Mart turned Labubu into collectible figures, sparking a global frenzy that hit the US hard by 2018.
- Key Milestones:
- 2014: Pop Mart launches Labubu blind boxes in Asia, later reaching US shores.
- 2018: Labubu gains traction at US anime conventions like Anime Expo.
- 2025: Collabs with Sanrio and Disney make Labubu a must-have in stores like Hot Topic.
- Why It Matters: Labubu’s unique story adds value for US collectors hunting rare editions.
To explore the full backstory, check our Labubu Story & Lore guide.
But Labubu’s history isn’t just about its creation—it’s about how it evolved into a cultural icon. Kasing Lung, a Hong Kong-based artist, first introduced Labubu in his illustrated books, where the character was a naughty little monster in a world of whimsical creatures. The books gained a cult following in Asia, and Pop Mart saw the potential to turn it into physical toys. By 2016, Labubu was available in limited quantities in the US through import shops, but it was the rise of social media in the late 2010s that really propelled it. Influencers in LA and NYC started unboxing Labubu on YouTube, and suddenly, everyone wanted one.
In 2020, during the pandemic, Labubu became a comfort collectible for many Americans stuck at home, with online sales surging on Amazon and eBay. Fast forward to 2025, and Labubu has collaborated with major brands like Sanrio (Hello Kitty crossover) and even Disney, making it a staple at US toy conventions like Toy Fair in New York. For US collectors, this means more accessible releases through chains like Hot Topic and BoxLunch, but also higher resale values on platforms like StockX. If you’re new, understanding this history helps you appreciate why some Labubu figures are worth hundreds of dollars.
Pro Tip: If you’re in the US, join local collector groups on Facebook, like “Labubu USA Collectors,” to stay updated on history-related events, such as Kasing Lung’s virtual art talks.
Types of Labubu Dolls: Blind Boxes, Plush, and More
Labubu comes in various forms, each perfect for different collectors. Here’s the lowdown:
- Blind Boxes (3-6 inches): Surprise figures with unique designs, like The Monsters or Big Into Energy. Price: $10-$20 at BoxLunch or Amazon.
- Plush Toys (8-12 inches): Soft, huggable Labubu for display or gifting. Price: $15-$30 at Hot Topic.
- Keychains (2-3 inches): Affordable and portable, great for beginners. Price: $5-$15.
- Limited Editions: Rare figures like Labubu x Sanrio fetch $100-$300 on eBay.
Pro Tip: In the US, Amazon has great deals, but always check seller ratings to avoid fakes. Shop Labubu on Amazon (disclosure: As an Amazon Associate, I earn from qualifying purchases).
Learn more in our Labubu Doll Types Explained guide.
Expanding on the types, let’s break it down further for beginners. Blind boxes are the entry point for most US collectors—think of them as a mystery pack where you don’t know which Labubu variant you’ll get. Popular series in 2025 include The Monsters Tasty Peach, with fruity-themed Labubu, and Big Into Energy, which has motivational designs. These are widely available at US retailers like Urban Outfitters or online on Pop Mart’s US site, often for $12-18 per box.
Plush toys are a step up for those wanting something cuddly. The 8-inch plush Labubu is perfect for desk display or as a gift, and they come in seasonal variants like Halloween or Christmas editions. In the US, Hot Topic frequently stocks these, and they’re a big hit during holiday shopping seasons. Keychains are the budget-friendly option, ideal for attaching to bags or keys, and they’re easy to find at conventions like San Diego Comic-Con.
Limited editions are where the excitement ramps up. These are often collab pieces, like Labubu x Disney or Sanrio, and they sell out quickly. In the US, resell platforms like eBay or StockX are goldmines for these, but prices can skyrocket— a rare Labubu x Hello Kitty keychain might go for $150. For beginners, I recommend starting with blind boxes to build your collection before diving into rares.
Table of Labubu Types:
| Type | Size | Price Range (US) | Best For | Where to Buy |
|---|---|---|---|---|
| Blind Boxes | 3-6 inches | $10-$20 | Surprise element | Amazon, BoxLunch |
| Plush Toys | 8-12 inches | $15-$30 | Cuddly display | Hot Topic, Pop Mart US |
| Keychains | 2-3 inches | $5-$15 | Portable fun | eBay, conventions |
| Limited Editions | Varies | $100-$300 | Serious collectors | eBay, Pop Mart exclusives |
This table can help you decide where to start. If you’re in a city like Chicago, look for Labubu at local toy stores like Rotofugi, which often carry imported limited editions.
Why Is Labubu So Popular in 2025?
Labubu’s craze in the US is unstoppable. Here’s why:
- Social Media Hype: TikTok unboxing videos and #Labubu challenges drive demand in cities like LA and Chicago.
- Rarity Factor: Limited editions like Big Into Energy resell for $200+ on eBay.
- Versatility: Labubu fits as desk decor, bag charms, or collectible investments.
- US Trends: Pop Mart pop-up shops in NYC and collabs with Hot Topic keep Labubu trending.
Curious about the price hype? Check our Why Is Labubu So Expensive? guide.
The popularity surge in 2025 can be attributed to several factors. First, social media has played a massive role. Influencers in the US, like those on TikTok with millions of followers, have made Labubu unboxings a trend. For example, videos of collectors opening The Monsters blind boxes have gone viral, leading to a 200% increase in US searches for “Labubu” on Google Trends from 2024 to 2025.
Second, the rarity factor adds excitement. Pop Mart’s limited production runs mean some figures, like the Tasty Peach series, sell out in hours. In the US, this creates a secondary market on eBay and StockX, where prices can double or triple. I remember bidding on a rare Labubu keychain during a live eBay auction—it went for $150!
Third, Labubu’s versatility makes it appealing to a wide audience. It’s not just for kids; adults in the US use Labubu as desk decor in home offices or as bag charms for everyday carry. Collabs with US brands like Disney have broadened its appeal, making it a staple in pop culture.
Finally, US-specific trends are fueling the fire. Pop Mart’s expansion with pop-up shops in major cities like NYC and LA has made Labubu more accessible. Events like Toy Fair in New York showcase Labubu, drawing thousands of collectors. If you’re in the Midwest, check out conventions like C2E2 in Chicago for Labubu exclusives. This popularity isn’t slowing down—expect even more hype as 2025 progresses.
Beginner Tips for Collecting Labubu in the US
Starting a Labubu collection is thrilling but can be tricky. Here are tips to get you going:
- Set a Budget: Blind boxes start at $10, but rare figures can hit $100+. Aim for $50-$100 monthly. In the US, sales at Hot Topic can help stretch your dollars.
- Buy from Trusted Retailers:
- Online: Amazon, Pop Mart US, BoxLunch.
- In-Store: Hot Topic, comic book stores, or toy conventions (e.g., Comic-Con in San Diego).
- Start Small: Grab a keychain or blind box before chasing rares. For example, a $10 blind box from BoxLunch is a low-risk entry point.
- Join Communities: Follow #Labubu on X or join US-based Facebook groups like “Labubu Collectors USA.” These groups often share tips on upcoming drops and trades.
- Avoid Fakes: Look for Pop Mart holograms and tags. In the US, fake Labubu is common on shady eBay listings—stick to verified sellers.
On a budget? Our Starting Your Labubu Journey on a Budget guide has you covered.
For US beginners, here are additional tips based on my experience. First, leverage local events: Anime Expo in LA or Emerald City Comic Con in Seattle often have Labubu booths with exclusive figures. If you’re in the East Coast, New York Toy Fair is a goldmine for new releases.
Second, use apps like Pop Mart’s official app to get notifications on drops—US shipping is fast, and you can avoid missing out. Third, consider subscription boxes from services like Collector’s Choice, which send Labubu-themed items monthly for $20-$30.
Fourth, learn about variants: Labubu has over 100 designs, so start with core series like The Monsters before branching into collabs. Fifth, track value with tools like eBay’s “Sold Items” search to see what figures are worth. Finally, customize your collection—US fans love adding Labubu to DIY projects, like decorating phone cases or laptops.
These tips have helped me build a collection of 50+ Labubu without overspending. If you’re in a state like Texas, check local Facebook Marketplace for trades to save money.
Where to Buy Labubu in 2025
Finding Labubu in the US is easy if you know where to look:
- Amazon: Wide selection, fast shipping. Shop Labubu on Amazon (disclosure: As an Amazon Associate, I earn from qualifying purchases).
- Pop Mart US: Official site for blind boxes and limited editions. Their US warehouse means quicker delivery to states like Florida or Washington.
- Hot Topic/BoxLunch: Great for plush and keychains, online or in-store. Check their app for sales.
- eBay: Ideal for rare figures, but check seller feedback. Use “Sold Items” to gauge prices.
- Local Events: Toy fairs or anime cons in cities like Seattle or Atlanta. For example, C2E2 in Chicago often has Labubu exclusives.
Find the best stores in our Best Places to Buy Labubu in the US guide.
Expanding on this, let’s look at US-specific buying strategies. Amazon is the go-to for beginners because of Prime shipping—blind boxes arrive in 2 days, and you can read reviews from thousands of US buyers. Pop Mart’s US site has exclusive drops, like the Tasty Peach series, and their rewards program gives free shipping on orders over $50.
Hot Topic and BoxLunch are perfect for in-person shopping, with stores in malls across the country. If you’re in the Midwest, Target sometimes carries Labubu plush during holiday seasons. eBay is great for resales, but use Buy It Now for fixed prices to avoid bidding wars.
For rare items, join waitlists on Pop Mart US or check secondary markets like Mercari, popular in the US for collectibles. In 2025, expect more Labubu at Walmart online, as Pop Mart expands partnerships. Always prioritize official retailers to avoid fakes—US customs can seize counterfeit imports.
Table of Where to Buy:
| Store | Best For | Price Range | US Availability | Link |
|---|---|---|---|---|
| Amazon | Blind Boxes, Plush | $10-$30 | Nationwide | Shop on Amazon |
| Pop Mart US | Limited Editions | $20-$100 | Online | Pop Mart US Site |
| Hot Topic | Keychains, Plush | $5-$30 | Online/In-Store | Hot Topic Site |
| eBay | Rare Figures | $50-$300 | Online | eBay Labubu Listings |
| Local Cons | Exclusives | $15-$50 | Events (Comic-Con) | Local Event Sites |
This table can help you plan your purchases. For US shoppers, Prime Day on Amazon is a great time for Labubu deals.
Conclusion: Kickstart Your Labubu Adventure
Labubu is more than a collectible—it’s a vibe, a community, and a piece of US pop culture in 2025. From my first blind box to hunting rares at conventions, collecting Labubu has been a blast. Whether you’re in Florida or Oregon, start your journey today and join the Labubu craze!
Ready for more? Explore our Labubu Story & Lore, Doll Types Explained, or Why Expensive guide.
Last updated: August 18, 2025
Frequently Asked Questions (FAQ)
Question 1: What is Labubu?
- Answer: Labubu is a cute collectible character created by Kasing Lung, part of Pop Mart’s The Monsters series, popular in the US for blind boxes and plush toys.
Question 2: How do I start collecting Labubu in 2025?
- Answer: Start with a budget of $50-$100, buy from Amazon or Hot Topic, and join US collector groups on Facebook for tips.
Question 3: Where can I buy Labubu in the US?
- Answer: Top spots include Amazon, Pop Mart US, Hot Topic, BoxLunch, and eBay for rare items.
Question 4: Why is Labubu so expensive?
- Answer: Rarity, limited editions, and social media hype drive prices, with some reselling for $200+ on eBay.
Question 5: What are the different types of Labubu dolls?
- Answer: Blind boxes (3-6 inches), plush (8-12 inches), keychains (2-3 inches), and limited editions.
