Curious about Labubu? Learn everything about this mischievous toy from POP MART — from its origin, figures, rarity, to why it’s become a global collectible phenomenon in 2025.
The Rise of a Mischievous Icon
If you’ve stumbled upon a wide-eyed, snaggle-toothed, mischievously grinning creature with rabbit-like ears, chances are you’ve just met Labubu — the breakout star of POP MART’s designer toy universe.
Once a niche figure in Asia’s art toy scene, Labubu has become a cult favorite among collectors worldwide. But what exactly is Labubu? And why is it suddenly everywhere — from collector shelves to TikTok unboxings and international toy conventions?
This definitive guide will answer all your questions, including:
- What is Labubu?
- Who created Labubu?
- Why Labubu toys are so popular
- What makes Labubu figures rare or expensive
- How to start collecting Labubu in 2025
Let’s begin the journey into Labubu’s magical, slightly eerie world.
What Is Labubu? Explained Simply
Labubu is a fantasy character from the art toy brand POP MART, co-created by the famous artist duo Kasing Lung and The Monsters. Labubu is known for its creepy-cute aesthetic, combining mischievous expressions, fantasy-themed costumes, and an eerie charm that fans find irresistible.
Labubu’s most recognizable features include:
- Big glowing eyes
- Sharp teeth with a cheeky grin
- Floppy rabbit-like ears
- A small body with exaggerated head size
Though it may look spooky, Labubu embodies the playful, curious spirit of a child — often portrayed in various costumes and fantasy storylines.
The Origin Story of Labubu
Labubu was created by Kasing Lung, a Hong Kong-based artist whose whimsical, dark fairy tale-inspired characters took Asia’s toy world by storm. First introduced in art books and comics, Labubu transitioned into physical form through POP MART’s blind box figures.
Debut Year: 2018
First Series: The Monsters Labubu Forest Night Series
Collaborators: The Monsters x Kasing Lung x POP MART
Kasing Lung’s goal was to design a character that embodied a sense of fantasy, wonder, and slight mischief — and Labubu delivered exactly that.
Why Is Labubu So Popular in 2025?
1. Blind Box Craze
Labubu toys are often sold in blind boxes, meaning buyers don’t know which design they’ll get. This mystery element fuels excitement and repeat purchases.
2. Instagrammable & Collectible
Labubu’s outfits — from forest creatures to pirates to ghosts — are incredibly detailed, making them highly collectible and perfect for display or social media content.
3. Limited Editions & Rarity
Many Labubu figures are only available during events, online drops, or as secret chase figures. Some rare versions resell for $200–$1000+ in collector groups.
4. Cultural Crossover
Labubu appeals to both Western and Asian audiences, blending folklore, fashion, and fantasy in a way few toy lines do.
5. Emotional Appeal
Many collectors say Labubu reminds them of their childhood imaginary friends or fairy tales — evoking nostalgia and joy.
Types of Labubu Figures to Collect
🔹 Main Series
These are POP MART’s official blind box sets released seasonally.
- Forest Night
- Halloween Labubu
- Pirate Labubu
- Elf Labubu
- Fire Rescue Series
🔹 Secret Chase Figures
Each series includes 1 rare figure (1:72 or 1:144 odds) that is not shown on the box.
🔹 Event Exclusives
Labubu figures sold only at conventions like DCON, ToySoul, or online flash drops.
🔹 Labubu Keychains & Mini Dolls
Pocket-sized Labubus used as keychains, charms, or backpack accessories.
🔹 Collab Editions
Special versions co-created with brands like Sanrio, Molinta, or famous fashion houses.
Labubu Toy Prices [2025]
| Type | Retail Price | Collector Value (Avg) | Rarity |
|---|---|---|---|
| Standard Blind Box | $10 – $15 | $20 – $40 | Common |
| Secret Chase | N/A | $100 – $400+ | Rare |
| Event Exclusive | $20 – $50 | $150 – $600 | Very Rare |
| Collab Editions | $30 – $80 | $100 – $300 | Limited Edition |
🟢 Tip: Use acrylic display boxes or shadow frames to preserve your figures and increase value.
How to Tell a Real Labubu from a Fake One
Due to Labubu’s popularity, counterfeits are now common. Here’s how to spot them:
✅ Real:
- POP MART branding on packaging and figure base
- Smooth paint lines and perfect sculpt
- High-quality PVC
❌ Fake:
- Misspelled labels
- Poor paint job or wrong colors
- Feels hollow or light
Always purchase from authorized POP MART stores, StockX, or trusted eBay sellers.
Where to Buy Labubu in 2025
- POP MART Official Website & App
- AliExpress (POP MART Store)
- StockX & eBay (with seller reviews)
- Facebook Collector Groups (Buy/Sell/Trade)
- Physical POP MART stores in Asia & Europe
Final Thoughts: Why Labubu is More Than Just a Toy
Labubu is more than a collectible — it’s a symbol of creativity, nostalgia, and fantasy. Its popularity has transcended Asia and is now a global phenomenon among fans of designer toys.
Whether you’re starting with a single blind box or chasing secret editions, collecting Labubu is a hobby filled with excitement, community, and creativity.
